GDPR, Privacy, and Cookie Policy

This privacy policy sets out how IMSM uses and protects any information that you give when you use this website.

IMSM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

IMSM may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes.

Customer data of those who have purchased, opted into marketing messages, requesting additional information/ quotes or signed up to a loyalty program of some kind will be subject to Google’s customer data policy which applies to enhanced conversions. This allows IMSM to collect information to enhance performance. To find and control your experience with google follow this link: Find & control your Web & App activity – Computer – google Search Help.

– Effective from May 2018

Cookie choice

We use cookies to enhance your experience on our website.

Click below to review and change your cookie settings.

For more information on what cookies are and how we use them on our website, please read below in our Privacy Policy.

What We Collect

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax, or mail. We may use the information to customise the website according to your interests


Accept, Reject, Track – what happens?

If you were given a choice when you entered our site whether to accept or decline cookies and you failed to select one of the options, by continuing to use the site you agree to our use of cookies.

If you declined cookies, we switch off all cookies except for the functional cookies that are essential for the site to run (including a cookie which tells us that you have made this choice).

YouTube – Pressing play on any YouTube video above will set a third-party cookie.

You can block all cookies (including functional cookies) by activating the setting on your browser that allows you to refuse the setting of cookies. However, if you do this, you may not be able to access some parts of our site. You can find more information about enabling and disabling cookies at

The following cookies are used on our site

Google Tracking Cookie (_gclxxxx)

This enables us to:

  • Google conversion tracking cookie

Google Tag Manager (_dc_gtm_UA-xxxxxxxx)

This enables us to:

  • Load scripts and code onto the page
  • Without it other scripts may not function correctly
  • The end of the name is a unique number which is also an identifier for an associated google analytics account

One Trust (OptanonAlertBoxClosed; OptanonConsent)

This enables us to:

  • Store information about the categories of cookies the site uses
  • Store information about whether a visitor has given or withdrawn consent for use in each category
  • Prevent cookies in each category from being set in the users browser
  • Not show the cookie banner to a user more than once


This enables us to:

  • Provide monitoring and performance of web and mobile applications

Microsoft (MUID)

This enables us to:

  • This domain is owned by BING. It is the site for the search engine BING

Microsoft Bing Ads (_uetvid)

This enables us to:

  • Tracks ads. It allows us to engage with a user that has previously visited out website.

Google Analytics ( _gat_UA-60962820-1 & _gid & _ga)

This enables us to:

  • Count and track pageviews
  • Used to throttle request rate
  • Used to distinguish users

HubSpot (__hssrc & __hstc & hubspotutk & __hssc & messagesUtk)

This enables us to:

  • Store browser details, store performed actions on the website.
  • Identify if a pageview is part of an existing session
  • Determine if HubSpot should increment the session number and timestamps in the __hstc cookie
  • To store and track a visitor’s identity.

CloudFlare (__cfduid; cf_use_ob)

This enables us to:

  • Identify trusted web traffic

Google Tag Manager (_gcl_au)

This enables us to:

  • Take information in ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page. It is a first party cookie for “Conversion Linker” functionality

Lucky Orange (_lo_v & _lo_uid & __lotl)

This enables us to:

  • Track total number of visitor’s visits
  • Unique identifier for the visitor
  • The main cookie for tracking visitors
  • Track URL of the visitor’s original landing page – if any

Stackpath (spcsrf & UTGv2 & SPSI & sp_lit & SPSE; sbtsck; SPC; adOtr; PRLST)

This enables us to:

  • Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor
  • Used in order to detect spam and improve the website’s security
  • Session cookie

Imaginatik (__ctmid)

This enables us to:

  • Track our call script


This enables YouTube cookies to track behaviour and improve user experience. To find out more about these cookies please view here.

  • Pressing play on the video above will set a third-party cookie

Lead Forensics (lfuuid)

This enables us to:

  • Track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies themselves by submitting a form

LinkedIn (UserMatchHistory & lang & bcookie & lissc & lidc; AnalyticsSyncHistory)

This enables us to:

  • LinkedIn ads ID sync
  • Remember a users language settings
  • Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform
  • Used to ensure there is correct SameSite attribution for all cookies in the browser

For more information on the cookies hosted on the IMSM website, scroll down for additional information. If you have any queries that are not answered below, please reach out to

GDPR Policy

We take data protection very seriously here, and as such we like to ensure we protect your data as if it was our own data.

We have reviewed our data collection and retention policy in line with the General Data Protection Act (GDPR) and have created this section to give you an overview of our policy.

If you are a customer or supplier, we will have your data stored in a number of other places for the purposes of invoicing, paying bills and delivering projects. This page relates specifically to the marketing data collected via this website or our marketing events, please contact if you need further information.

Information Collected

We collect personal data from visitors to the website, through the use of online forms, the contact us page and models. We collect your details when you email us with an enquiry. We may have also collected your details when we met you at an event or you attended to one of our training sessions.

When you submit your data to us, either through the website, by email or in person, this is collected by HubSpot, Our Customer Relationships Management system (CRM) and is used by us in a variety of ways, specifically;

  • Providing information about products and services
  • Providing and personalising our services
  • Dealing with your enquiries and requests
  • Administering membership of our newsletter

We aim to ensure that it is perfectly clear what you are opting into and you will have given us full consent for us to use your data.

More generally, we do not pass on our data to any third party. If you have attended a workshop, downloaded a content offer or asked to subscribe to our newsletter, then we collect your name and email address and use this to send out news and information from IMSM. You can unsubscribe from our mailing list by emailing

Where your data is stored

HubSpot is our CRM and collects and stores your data. In this instance, HubSpot is the data processor and IMSM is the data controller.

HubSpot is a cloud-based provider with a significant European customer base and impressive commitment to GDPR.

Disclosure, opt out and deletion of your data


We will not share your data with third parties unless we are obliged to disclose data by law, or the disclosure is necessary for purposes of national security, taxation, and criminal investigation, or we have your consent.

Want more information?

You have the right to see the data we have collected about you. If you have any requests concerning your personal information or any queries with regards to these practices please contact

Opt out

If you would like to opt out of receiving marketing emails or newsletter communication from us. Or would like to change the media that we use to contact you, for example changing from email to post mail, please contact

Data retention & deletion

Our policy is to retain data for two years, if we have not had any contact with you for over a two year period then we will delete our records of your information from our database. If you would like your data removed sooner please contact

Data capture information

We will send you information according to the preferences you submitted via our online forms. If you would like to change these preferences at any point, please email

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Google Analytics

We use Google Analytics (GA) to capture our user’s journey, including information such as, the average time spent on our website, and what content our users find interesting. We do not obtain any personal information through the use of GA.

If you have any questions or require any clarification on how we use GA, please contact us via email at

Contact us

If you have any questions or concerns regarding our GDPR policy you can contact.

In addition to the above, we collect anonymous data information automatically about your visit to our website through cookies. Please see our cookies policy for more information. This does not fall within the remit of GDPR but it is very important.


Please, note that this privacy policy is subject to change from time to time, so we recommend checking our policies regularly.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.
Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Personalise our site to you to help you get what you need faster
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below.

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

Website Function Cookies

Our own cookies

We use cookies to make our website work including:

  • Allowing you to add comments to our site
  • Tailoring content to your needs
  • Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey)

There is no way to prevent these cookies being set other than to not use our site.

Third party functions

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

Disabling these cookies will likely break the functions offered by these third parties.

Social Website Cookies

So you can easily “like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called analytics programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Site Improvement Cookies

We regularly test new designs or site features on our site. We do this by showing slightly different versions of our website to different people and anonymously monitoring how our site visitors respond to these different versions. Ultimately this helps us to offer you a better website.

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

You can learn more about online advertising at . You can opt-out of almost all advertising cookies at although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

Remarketing Cookies

You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called “remarketing cookie” during your visit. We use these adverts to offer special offers etc to encourage you to come back to our site. Don’t worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at anytime as explained above.

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our’s and a large proportion of the world’s websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes, if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at IMSM Ltd, The Gig House, Oxford Street, Malmesbury, Wiltshire, SN16 9AX.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 2018.

If you would like a copy of the information held on you please write to: IMSM Ltd, The Gig House, Oxford Street, Malmesbury, Wiltshire, SN16 9AX.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Contact Us

For a free Quotation or Remote presentation by an ISO Specialist, contact us today!

IMSM Ltd Head Office
The Gig House
Oxford Street
SN16 9AX

Tel: +44 1793 296704
ISO Consultants