Bronco Manufacturing

BY James Slade ON March 24, 2015.

Bronco Manufacturing, based in Tulsa, OK, purchased a second manufacturing facility in Houston 2 years ago; they manufacturer spare OEM parts for Oil Drilling Rigs. Bronco Manufacturing believes they add value with price, quality, service, experience and in-house engineering. In June 2010 Bronco Manufacturing became ISO 9001 certified to fall in line with the already certified Houston branch.

Bronco Manufacturing was established in the 1980s, Mr. Max Mantooth, CEO, describes the changes from Bronco’s early beginning, “When Bronco began, the three original owners dealt with every item ordered. This meant they quoted the material, they engineered the item, and they ordered all of the material and personally shipped every item. Because of the small size of the company, the number of items shipped was limited; the overall experience quality was easily controlled and maintained. As the company grew and additional personnel were added, the ability to manage quality without a system or written procedure was challenged.”

Originally Bronco considered the benefits of ISO primarily as a marketing tool. Much of their customer base, such as drilling contractors, requires Bronco to be ISO certified in order to purchase from them. After implementation, Bronco Manufacturing soon realised that the ISO was much more than just a marketing tool, Mr. Darran Harger, Quality Manager, comments, “Since the initial stages we have seen how the ISO has tremendously helped us, more than we thought.”

Since purchasing the Houston site, Bronco now has its own manufacturing facility. Prior to this, all manufacturing was sub-contracted out and they did not have an inspection process. Through the ISO implementation process, they have now developed a Quality Control department, and raised the quality of the parts that they are shipping out. “It’s been a tremendous benefit and a great surprise from what we originally thought it would do.”

Quality at Bronco means the assurance that they have done everything possible to ensure that their product reaches the customer exactly as ordered and to their expectation.
Mr. Mantooth explains that all employees at Bronco fully understood and backed the ISO, “Everyone at Bronco understood that quality was perhaps the single most important characteristic to enable the continuation and growth of the company, the implementation journey to reach certification was relatively painless.

“The internal objective is that everyone from the point of sale to the shipping department is certain that the product requested has been ordered, priced, inspected and shipped correctly.” Mr. Mantooth continues, “Our system must reflect the characteristics we need to insure a quality product leaves our site, every time.”

The Houston based facility that Bronco purchased was originally certified to ISO 9001 in 2005 with IMSM, this is how Bronco in Tulsa became familiar with ISO and IMSM. The Houston branch only shipped out parts that were manufactured on site, and they had inspection procedures that they were following through the protocol of ISO. The Tulsa branch adapted and implemented the ISO manuals used in Houston and so they were following the ISO itinerary for a year before they became certified themselves. Mr. Harger recalls, “IMSM were very helpful throughout the process”.

Mr. Harger believes the benefits are visible across the entire organization, “I have seen a benefit across the board; I can see it in the manufacturing, but also in sales, shipping and receiving. It is mainly through the non-conformance reporting process and preventative action that is helping us to ensure we do a better job. We are able to locate mistakes and prevent them from happening again, before ISO we had no system of tracking anything. This is the biggest benefit to our company – to ensure better quality in our company all the way through, not just with the product, but the whole process.”

Mr. Mantooth concludes, “ISO certification has allowed Bronco to continue its growth without the burden of inferior products or processes as a result.”