Corporate social responsibility, also known as ‘corporate citizenship’, is the responsibility taken by a company to measure its impact on the environment and social welfare. It’s a step taken by the company to invest its capital, without any benefits, to help save the environment beyond the requirement of the law.
Research reveals that having a CSR policy in place helps gain new business and retains the faith of existing clients; customers feel a sense of pride in being associated with an organisation that goes the extra mile to help save the environment.
Corporate social responsibility also provides a good source of positive news to the media which helps raise the awareness of your company.
IMSM takes its corporate social responsibilities seriously, the team is currently running a campaign – titled ‘Bees’ – to help support the declining bee population.
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